We're not in fashion. We're in the aftermath.
Built different
Every graphic starts as a founder's sketch, not a trend report.
Made to outlast
Heavyweight fabric, tested prints. Pieces that survive the wash and the years.
One person, accountable
No warehouse, no middlemen. Real orders checked by real hands.
We make things that work better and last longer.
The GAP
Indian streetwear gave you two choices: mass-produced prints with nothing behind them, or international brands priced for someone else's wallet. In between, a whole generation was searching for clothes that actually said something. Nothing made here felt like it was made for us.
The Founder's Journey
I'm Bhaumik. I started StreetGen at 16, right when I entered 11th grade in Chandigarh.
The first year was mostly failure. Manufacturers sent fabric that pilled after one wash. Prints that cracked. Samples that looked nothing like what was promised. We rejected batch after batch and ate those losses—because I'd rather lose money than ship something I wouldn't wear.
I built this between school and board exams—designing at 2 AM, packing orders before class. Gave my boards while running StreetGen and still topped my school. Discipline isn't a marketing word here. It's how any of this exists
The Mission
StreetGen exists to bridge that gap—to bring American streetwear sensibility to India at a price point that respects both quality and accessibility. We operate in the 1k-5k range not because we're cutting corners, but because we believe meaningful design shouldn't be a luxury reserved for the few. Every piece is crafted with intention: premium cotton, durable construction, graphics rooted in psychology and culture rather than fleeting trends.
StreetGen exists to prove Indian streetwear can stand on its own. Premium heavyweight cotton, durable construction, graphics rooted in psychology — priced so the generation this is made for can actually wear it. Every drop is one of the Seven Deadly Sins: Lust, Envy, Wrath, Pride, Greed. Sin is the honest word for wanting more. Wear it out loud.
Our Customer
I track one metric above everything: whether you're glad you ordered. Every review below is real, unfiltered, from people who paid for their piece. I'm grateful for every single one — the praise and the complaints, because both make the next drop better.
Let customers speak for us
outstanding product and quality the print is top notch i just love the tee😍😍❤️❤️
Ishaan Kadam
Lust Eternal : Forbidden Threads T-Shirt
Loved the print and the cloth quality. Really thick T-shirt which is sorta tough to find. Very responsive team who were quick to help me with my order. Loved the tshirt. 100% satisfied with it.
Anonymous
Wrath: Burnt in Silence
Great . The size came shorter . But theywere really nice to me and they made an exchange with the size . Loved the quality. Thanks
Tenzin Dorjee
Envy T-Shirt : Poisoned Green